What We Do

We specialize in online marketing and social media.  We find and engage with your customers in a meaningful, relevant way. We work with you to take your marketing strategy into this consumer-generated media world.  For your brand to emerge as a leader in this new era of marketing, we will create a connection to your audience that will keep them engaged and interacting with your business.

Social Media Marketing

Social media is all about content—the stories people are posting, sharing, and discussing. We can help you generate content that reflects your brand and resonates with your audience. We’ll plan the right mix of content to keep your followers engaged—from videos and memes, to news stories and blog articles, to fun snapshots that show what’s going on in your world. We’ll get the word out, promote it strategically, and keep the conversation going.

When we manage accounts:

  • We’re true to your voice and your brand.
  • You gain followers through organic growth.
  • Partners get more engaged.
  • Fans become even more loyal.
  • Core messages stay consistent, while tailored for multiple channels.

Strategy Consulting

The goal is not to be good at social media. The goal is to be good at business because of social media. 

Social media doesn’t stand still. Where should you spend your time? Should you focus on customer acquisition, customer retention or both?  What about the balance between social media marketing and social customer care?

We will help you take your social media program from good to outstanding.

How we consult:

  • Learn what is important to you and your brand.
  • Study the demographic and market you want to reach.
  • Suggest and implement strategies to appeal to a wider online audenice

Web Design and Hosting

Modern brands are supported and driven by powerful platforms.

A website is more than what it says. A successful website is defined by what it does, what it conveys, what it shows clients, and how it behaves. A smart website is driven by and creates success.

Rarely does a brand get the opportunity to entirely control a touchpoint with a client or a customer. A purposefully planned website gives a business the chance to define itself. It gives visitors a seamless entry-to-action experience. And it accomplishes specific goals that take putting your best foot forward into a full step ahead – and a launching point for a full journey.

A website’s content strategy, user experience, and design help a company tell its own story.

Why Social Media

1. Increased Brand Recognition. Every opportunity you have to deliver your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.

2. Improved brand loyalty. According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” Another study published by Convince&Convert found that 53% of Americans who follow brands in social are more loyal to those brands.

3. More Opportunities to Convert. Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Even if your click-through rates are low, the sheer number of opportunities you have on social media is significant.

4. Higher conversion rates. Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization ability; the fact that brands become more humanized by interacting in social media channels. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.

Additionally, studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing, and a higher number of social media followers tends to improve trust and credibility in your brand, representing social proof. As such, simply building your audience in social media can improve conversion rates on your existing traffic.


Packages & Pricing

Here at ‘Flip the Switch’, we know running a business is full of challenges. Managing your social media doesn’t have to be one of them. Our management packages can help utilize social media marketing to take advantage of the many benefits social networks have to offer for your business.



Our small business package is ideal for start-ups and businesses that have a limited budget but want to take advantage of social media to promote their brand, product and services at affordable prices.

  • 3 posts per week
  • 3 boosted posts per month
  • Account management
  • Available by phone or email anytime
  • Creative consulting
  • Automated customer response
  • No set up fees
  • Content creation
  • Increased followers/likes



Our medium business package is ideal for medium to large organizations that want to completely outsource their social media presence to experts and monitor their brand reputation.

  • 6 posts per week
  • 4 boosted posts per month
  • Account management
  • Available by phone or email anytime
  • Creative consulting
  • Personalized, proactive customer interaction
  • No set up fees
  • Content creation
  • Increased followers/likes
  • Event or sale coverage (as needed)


Custom Pricing

Our custom business package can be created to fit your needs, including website development and hosting. Our technology experts will help you select which features to include in your package.

  • Website design and hosting
  • Custom amount of posts per week
  • Custom amount of boosted posts per month
  • Account management
  • Available by phone or email anytime
  • Creative consulting
  • Personalized, proactive customer interaction
  • No set up fees
  • Content creation
  • Increased followers/likes
  • Event or sale coverage (as needed)
  • Reputation management
  • Spam monitoring

Who We Are

We’re a team of committed, creative, and passionate individuals. Our combined expertise provides clients with innovative strategies and proven, effective results. Let’s thrive together and ‘Turn the light on your business’.

Michael McInally / CEO / Technology Ninja
Michael McInally is an Entrepreneur who grew up with a knack for all things technology. Self taught and motivated, he stays on the forefront of the industry. With the discipline he learned in the Army and nearly 30 years experience in the computer and IT industry, he will put his experience and dedication to work for you. He is a man that puts God and family first. His dedication and effort in all aspects of his life make him the first man you would want to lead the team.
Kara McInally / CFO / Creative Writer
Kara McInally is a high energy, passionate writer and Mother. Fueled by coffee (a lot of coffee) and her experience growing up in a social media society, she brings a fun, witty perspective to the team. She counts our beans and keeps us straight, while staying on top of our grammar and punctuation (from her teaching days). Dedicated to God, her husband, and their 3 boys, she will use the same dedication to help drive your business forward.
James Carter / Sales Capt / Creative Guru

Lets turn the light on!